Woohoo Your Way

Client: The Sims 4 x Planned Parenthood

Art Director: Vanessa Veroes 

Nominated for Top Dog at Miami Ad School 

The collab you didn't even know you needed is here! ‘WooHoo Your Way’ is brings empowerment and education to The Sims 4 in a way that is engaging and risk-free. 

By expanding in-game birth control options with life-like consequences, players have the tools to shape their Sim’s story with confidence and control. 

Together, Planned Parenthood and The Sims 4 create a space where every Sim—and player—can "woohoo" their way- responsibly and informed. ​​​​​​​

Out-of-Home

In-Game Modifications

Social Posts